Business Partnerships Can Unite Different Industries

The electronics company Samsung and the fashion designer Alexander Wang, big players in their respective fields, are working together to blend fashion and technology.   Wang is soliciting ideas and sketches to be used in a new design from people in his fashion network.  These people make their submissions to Wang through their Samsung Galaxy Note II smartphones.

The winning submission will be the print for a bag designed specifically for Samsung. Samsung is pushing the Galaxy Note II and all its perks by showcasing how Wang uses it in everyday life and how it can be beneficial in Wang’s business life as well as his personal life. Wang boasts he no longer has to wait to sketch anything that inspires him; whatever he needs, the phone can do.  Samsung, for its part, is eager to associate itself with a youthful, more cutting-edge approach to marketing technology, as Microsoft has done with popular Indie bands.